portfolio

WMN “łabędy”

WMN „ŁABĘDY” S.A.: Communication for Global Reach

#brand_design

#social_media

#strategy

client

WMN „ŁABĘDY” S.A., part of the KGHM Polska Miedź S.A. Capital Group, is Poland's only manufacturer of copper and copper-alloy strips and sheets. With over 120 years of tradition, the company supplies key industries such as energy, electrotechnics, automotive and construction.

Assignment

The challenge was to modernize WMN „ŁABĘDY” S.A.'s communication strategy and create a visual communication system that reflects the company’s heritage, innovation, and ambition for global expansion.

Results

The refreshed communication strategy and visual identity reinforced WMN „ŁABĘDY” S.A.’s position as a trusted partner in its industry. The new branding elevated its appeal to international clients and strengthened its competitive stance in a globalized market.

Solution

We developed a new visual communication system aligned with WMN„ŁABĘDY” S.A.'s leadership position in the industry:

Visual Communication System: Designed a cohesive and modern system highlighting the company’s expertise, quality, and innovation.

Global Perspective: The communication system was craed to standout not only in the Polish market but also on a global scale. This was achieved through a thorough competitive analysis and collaborative workshops with the company’s leadership, ensuring the system reflected both strategic goals and global aspirations.

Market Differentiation: Highlighted WMN „ŁABĘDY” S.A.'s uniqueposition as Poland’s sole producer in its category, emphasizing its competitive advantage.