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dissolve festival

Dissolve Music Festival: Creating a Post-COVID Landmark

#brand_design

#SOCIAL_MEDIA

#strategy

client

Bridge2Fun advertising agency

ASSIGNMENT

We were tasked with developing and executing brand communication for the first post-Covid electronic music festival in Poland.

Solution

Visual Identity System: Designed a fresh, innovative identity that captured the energy and vibrancy of electronic music while ensuring adaptability across digital, print, and environmental touchpoints.
Endorsement: By involving the legendary Polish actor Bogusław Linda as a strong endorser, we bridged the gap between an emerging brand and its audience. His participation added credibility and cultural resonance, helping establish trust and curiosity for this new festival.

Process

Concept Development: Through series of workshops we craed anarrative and visual language that embodied the spirit of resilience and celebration post-COVID.

Creative Execution: Developed a suite of assets, including posters, social media content, and on-site visuals, ensuring consistency and impact across all channels.

Results

The campaign successfully positioned the festival as a symbol of cultural renewal and energy in Poland’s post-pandemic landscape.